Maurizio Barbieri on LinkedIn: 🚨🚨🚨 "They call them MILLIONS!" In a ground-breaking, one-of-its-kind… | 11 comments (2024)

RAWR's blog posts are back with a bang! 🚀Football's online distribution model is undergoing a major transformation, and we've got the inside scoop 👀Our latest blogpost delves into how the innovative leagues such as Kings League and Baller League are reshaping how we watch the beautiful game. ⚽ Discover how platforms like Twitch, TikTok, and YouTube are revolutionising football consumption for Gen Z & Alpha audiences. 📱 Don't miss out on game-changing strategies for sponsors and stakeholders. Check it out below ⬇️ https://lnkd.in/ezTQeJTZ#Football #TikTok #Innovation #Sports

9

New Article Alert 🚀 Kristian Mets, Head of Sales Business Development at Net Insight, dives deep into the game-changing potential of #IP in the sports video value chain in his latest article for SVG Europe. Check out the article to uncover how IP is revolutionizing the #sports video industry. https://lnkd.in/dD2EvprZ #SportsBroadcasting #IP #DigitalTransformation #OTT #FAST #MediaInnovation

26

Dazn makes a bold move for its business growth.🔎 Zoom in > Elena is not an entertainment and media executive. Her background is more in the digital arena with big experience at tech start-ups, scale-ups, and PLCs.🔩 How it Works > DAZN’s freemium offering includes live events, video-on-demand, news, stats, archives, shoulder content, and social features.🎞️ The Big Picture > The freemium tier will be a driver of business growth as well as open up new avenues for rights holders and users.🔢 By the Numbers > The goal is to reach 1 billion users globally.💡 Why it matters > The freemium approach is very common in digital services, especially in the SaaS category. It's a way to give users a try for your service for free with certain limitations. It's a pure growth strategy.#dazn #freemium #growth

1

From Thanksgiving football to the NBA on Christmas, the holidays mean big business for sports... and an opportunity for FAST channel growth. Many FAST channel providers are filling holes in a fragmented sports streaming marketplace. "As consumers look to reduce their SVOD spending, FAST services can provide and monetize that content, attracting sports fans while boosting ad revenues. DAZN for example runs FAST channels for women’s football and combat sports, and even showed the UEFA Women’s Champions League for free on YouTube."So how can you get in on the latest FAST channel trends? We think you should start here matchpoint.tvhttps://lnkd.in/gT-WzfqX

5

NBAI just LEVELLED UP the Sports Fan experience. Here's how 👇 There was a HUGE announcement at the NBA Tech conference at the weekend.The NBA teased an integration into their App that allows fans to remix the live feed with their favourite IP. Key Takeaways➡ The Future of Sport is composable, interactive and personalised.➡ ESPN x Big City Greens x Beyond Sports shone the light for how live Sports can be remixed with Kids IP to engage new fans.➡ NBA takes this one step further by allowing fans to create and control their own viewing experiences beyond the linear feed.The FUTURE of Sports is here and it is WILD.___For more on Web3 Sport & Entertainment Follow Joe Farren & FANZON3

49

18 Comments

European football is in a state of financial and media flux. Let's take a quick look around the markets:1) #PremierLeague - unlikely to have the rights competition they hoped for. They're set for a dip in per game rights value alongside a major increase in the number of available games to keep revenues up. The power has shifted towards the broadcasters.2) #LaLiga - sold a proportion of their future media revenues to CVC. Not looking like a great investment as they've lost some of their biggest league stars since the deal. Rights values outside Spain will be a challenge without the global stars of Messi and Ronaldo helping global appeal.3) #Bundesliga - are lacking domestic market competition and are having challenges in non-key markets. They're also considering a private equity injection.4) #Ligue1 - just lost one of their biggest domestic broadcasters from the bidding race. Will be struggling to keep revenues at status quo. 5) #SerieA - tried a 'splice and dice' approach for rights that weren't fit for market conditions. Have gone back to the drawing board on their approach. We breakdown all of this on the latest #StreamTimeSports. Also on the pod:The National Football League (NFL) - are really seeing some interesting things happening across wider media:1) Does Taylor Swift's newfound interest in the sport equal a triple win for her, the Kelce media juggernaut, and the NFL in engaging new audiences?2) The arrival of Genius Sports betvision product. is it a real game changer to provide a high quality, low latency for betting partners for a top tier sport? Will it augment the in-play betting experience and drive a new opportunity on a new rights carve out?3) Toy Story and #AR viewing- does using data powered content open another new media rights opportunity? Not only that, but the story telling connection with younger fan bases..And last but not least we talk about a new approach with vertical video that could be a game changer for live sports. More and more innovation coming out of Disney Star and India!As you can see, Chris Stone and I have put together another action packed pod!Subscribe, rate, and take a listen. The link is in the comments :)#streaming #sportsbiz

138

8 Comments

Did you know❓🤷♂️ 70% of Premier League clubs have their own Premium OTT Channel, joining big leagues such as the NBA, NFL, MLB, UFC, and more.This article showcases a golden opportunity for startups looking to reshape the future of sports media & broadcasting – 3-minute read.Dive in for more 👇📺 #TheSportsInnovationGap #SBMEngine #HYPESportsInnovation

22

📺 MVP move for broadcasting women’s sports.🎯 Future-focused🎯 Smart🎯 Hollistic commercial view👀 Women’s sport evaluation (incorrectly) has too much weight on Reach (a traditional metric used heavily in the men’s game), which in turn artificially limits it’s commercial value,which in turn caps it’s sponsorship investment, which restricts support (marketing, performance & more),which means missed audiences, missed opportunity & missed value.💰 With DAZN opening up its paywall for women’s football,🏟️ it means more ‘casual fans’ tuning in, it means ‘new fans giving it a go’…ultimately growing audience, fandom and equally importantly, commercial value for sponsors, 🚀which in turn will bring more investment, which will create even more eyeballs….& on & on it goes. 🧨👁️ Free-to-air coverage of women’s sport at this stage of its life-cycle is good for fans, sponsors, governing bodies AND BROADCASTERS.Way to go Hannah Brown & DAZN 🦾https://lnkd.in/gb2t3Mjm#womensport #sportsmarketing #sports

64

2 Comments

This season, Footballco and Twitch are teaming up to bring more of our conversation-led football formats to the platform and help brands reach a new generation of football fans across Europe with a unique co-sell collaboration.Miles Chambers, Editorial Planning Lead for Footballco, said: “In 2023, more young fans are following football on digital channels than following it on TV. But the fan fragmentation across platforms can make it challenging for brands to connect authentically at scale.“Footballco’s formats are designed to build Gen Z fan communities within football that will be conversational and interactive on Twitch - with partners benefiting from the ecosystem we can plug them into across our channels.”Krishan Patel, Director of Sales, EMEA for Twitch said: “On Twitch over 35 million people come together every day with communities of like-minded people to share their passions."Gen Z and Millennial audiences now expect to play an active role in the content they consume and are moving away from passive viewership. This exciting next step in Twitch Ads’ collaboration with Footballco presents new opportunities for brands to engage a new generation of European football fans authentically and on their own terms.”Read more in Broadcast Sport 👇

52

🎙 The SportsTech ALLSTARS Podcast Presents- Andreas Westerlind, CCO of SolidSportBack for a second episode, Andreas talks about the latest updates at SolidSport, how they’re helping sports federations grow their commercial values and fastly make profit and revenue streams from streaming and partnerships related to their media rights, how big tech entering sports broadcasting affects small players and traditional media houses, about the endless possibilities when it comes to collaboration between sports tech companies, what new is coming up at SS and much more. SolidSport is a leading sport streaming platform that is trusted by sport federations, leagues, clubs and events. On all levels and everywhere. Solidsport offers a complete OTT sports media platform with custom white label design, sport data integrations and unlimited live streaming and on demand possibilities. You can create new revenue streams with their in-built payment system, enabling custom subscriptions and pay-per-view tickets on all content. Companies can also promote partners and strengthen sponsorship offers with ready to go advertising concepts.Tune in on the SportsTech AllStars Podcast on Spotify, YouTube and Apple Podcasts to watch the full episode: 🎧: https://rb.gy/4ny34c🎦: https://rb.gy/mikxkh Sign Up for the Sports Tech Weekly Newsletter for more such news, features & insights: https://lnkd.in/dpGUwHnBWhat do you think about 'Big Tech' (Amazon, Apple, Netflix etc) entering sports broadcasting?#sportstech #sportstechnology #sportsbroadcasting #sportsbusiness

16